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The Social Media Optimization (SMO) of SEO

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines. Arguably traditional buy cheap twitter followersSEO focused on the technical structure of websites rather than the user experience or even the quality of content itself. SMO is very concerned with the quality of the content, the authority of the author and the user experience of interacting with the content and the author. These aspects of SMO can help improve SEO performance as search engines increasingly look for social signals to aid the ranking of pages.

Social Media Optimization

The Origin of SMO

This remains the core purpose of SMO as outlined in Wikipedia "SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites." Social signals may not as simple as the number of shares or the size of a person's network. For example, the network size may be less important than who is in the network and who interacts with a user's content. Social networks provide vast volumes of data which can be analysed to identify patterns buy followers twitter and collective preferences. Machine learning, the construction of systems that can learn from data, is increasingly being applied to this data to develop new insights so search engines are likely to use something more complex than just the number of shares.

Word of Warning: Excessive Link Dropping Is Not SMO

You might be tempted to think that one way to SMO your content is to join every LinkedIn Group, Google Plus community, etc., and to share links to your content seeking shares or comments. You would be wrong, very wrong. This behavior is not only frustrating for other users but counter productive. Firstly real users are likely to unfollow you or hide your posts on Google Plus or even report your content as spam. The situation is even worse with machine learning. If there is no interaction with your posts buy real active twitter followers and links, such as sharing, commenting or liking, then this would indicate to any machine trying to learn from the data that your content is not valuable. Thus the more you post the more your content may be seen as not valued or authoritative.